April 19, 2023

Instagram Announces New Feature To Connect Users Based On Interests

Instagram has announced a new feature that will allow users to connect with others based on shared interests. This feature is part of the social media platform’s ongoing efforts to make it easier for users to discover and connect with like-minded individuals. In this blog post, we will explore this new feature in depth and examine what it means for Instagram users.

The new feature, called “Interests,” allows users to select up to 10 interests from a list of over 100 categories, such as travel, food, and fashion. These interests will be displayed on the user’s profile, and other users will be able to see them when they visit the profile. Users can also browse and connect with other users who share similar interests by tapping on the interests displayed on a user’s profile.

Instagram is switching things up

This new feature is a significant departure from Instagram’s previous focus on follower counts and popularity. Instead of emphasizing the number of followers a user has, Interests focuses on shared interests, which can help foster more meaningful connections between users. This shift in focus is a response to the growing desire among users for more authentic and meaningful social interactions.

One potential benefit of this new feature is that it could help users discover new content and profiles that they might not have found otherwise. By connecting with users who share similar interests, users may be exposed to new ideas, products, and experiences that they might not have discovered on their own. 

In addition to benefiting users, the Interests feature could also be beneficial for businesses and creators on the platform. By allowing users to connect based on interests, businesses and creators may be able to reach a more targeted audience, which could help them grow their brand and increase engagement.

Another potential benefit of the Interests feature is that it could help reduce the prevalence of fake accounts and bots on the platform. By focusing on shared interests, Instagram may be able to identify and weed out fake accounts, which can be a significant problem on social media platforms.

Of course, there are also potential drawbacks to this new feature. For example, some users may be hesitant to share their interests publicly, especially if they are concerned about privacy or safety. Additionally, there is always the risk that users could be exposed to harmful or inappropriate content if they connect with the wrong people.

To address these concerns, Instagram has included a number of privacy and safety features in the Interests feature. For example, users can choose to make their interests visible only to their followers, or they can choose to keep them private altogether. Additionally, users can report any inappropriate or harmful content they encounter on the platform.


The new Interests feature on Instagram is a major step towards creating a more authentic and engaging social media platform. With this new feature, users can connect with like-minded individuals based on their shared interests, rather than simply focusing on their popularity and follower counts. This shift in focus could have significant benefits for users, as it can help them build more meaningful connections with others who share their passions and interests. Additionally, businesses and creators on the platform may be able to use this feature to reach a more targeted audience, which could help them grow their brand and increase engagement. While there may be potential drawbacks, such as privacy and safety concerns, the potential benefits of this new feature are significant and could help make Instagram a more fulfilling and enjoyable platform for all users.