In this 2024 Q1 Wrap-Up, we discuss our company’s performance, key metrics, and future strategies in digital marketing. We reached 7.9 million people and displayed nearly 34 million ads. The session includes a comparison of account performances in different markets, such as rural versus urban, and highlights the impact of market types on advertising frequency…
In this informative webinar presented by DJ Carroll from Modern Marketing 4 Agents, viewers gain practical insights into the essentials of digital marketing. DJ Carroll, a knowledgeable figure in the field, focuses on how to effectively use social media advertising and the importance of diversifying content to boost client engagement and business growth. He explains…
Analytics metrics provide invaluable insights into user behavior, engagement, and the performance of your website or application. By understanding these metrics and their significance, you can make informed decisions to optimize user experiences, drive conversions, and improve overall business outcomes. In this article, we will explore some essential analytics metrics, their definitions, and real-world examples…
As a global AdTech firm, Carroll Media has worked with clients in a wide range of industries, helping them to optimize their marketing plans and achieve their business goals. Over the years, we have developed a deep expertise in social media advertising, building, optimizing, and scaling hundreds of campaigns on the biggest platforms, from Facebook…
Social media has become an essential component of any successful marketing strategy, and this is especially true for insurance agents. While paid advertising can be effective in reaching a larger audience, organic content is equally important in establishing a strong social media presence, building trust with potential clients, and positioning yourself as an expert in…
Want to increase your following, promote a service or celebrate a milestone? A giveaway campaign might be wildly beneficial to your business if deployed the right way. Tips to Generate a Giveaway Campaign: Define your goal What do you want to achieve with your giveaway campaign? Is it to increase engagement, grow your social media…
Meta, the parent company of Facebook, has unveiled its latest advertising tools, which include generative AI-powered ad creative and automated ad optimization. These new tools were introduced at the company’s recent Meta Connect event, and they aim to provide businesses with more efficient ways to create and optimize ads. One of the main features of…
As TikTok continues to face scrutiny from US lawmakers and regulatory bodies, the popular social media platform has taken proactive measures to update its Community Guidelines. The new provisions cover a range of issues that have been of concern to policymakers and the public alike, including the spread of synthetic media, hate speech, and efforts…
YouTube is set to roll out several new features that will benefit podcast creators. One of the major enhancements is the ability to create a new podcast directly within YT Studio. In addition, creators can designate an existing playlist as a podcast, which will help to streamline the podcast upload and management process. These features…
A new report from LinkedIn provides insights into the latest trends in recruiting based on interviews with HR professionals and user data from LinkedIn profiles and job listings. The comprehensive global report spans 29 pages and covers overall recruitment trends, while regional reports provide detailed analysis of specific markets. Although you can download all versions of the report, in this…
