April 27, 2023

The Future of Social Media: AI, Trending Audio, Instagram Stories & More

Love it or hate it – social media is popular and it’s only growing. It is also evolving every day which makes marketing your business on social media even more daunting. This is why our monthly That’s So Trendy social media trends report should be your go-to guide! 

We have researched and collected some vital social media and marketing trends for you below:

AI can help you get ahead

The use of AI is becoming increasingly popular in businesses, especially in the areas of productivity and efficiency. AI technology can automate many repetitive and time-consuming tasks, allowing employees to focus on more important work. By using AI to streamline operations, businesses can save time, reduce costs, and increase productivity. Start exploring the developments in AI now, don’t fall behind. When you are completing daily tasks, start asking yourself what you’d be comfortable automating. Start small!

Using Instagram Stories is important

Instagram Stories have become a popular way for businesses to engage with their followers and increase brand awareness. With over 500 million daily active users, Instagram Stories provide a huge opportunity for businesses to reach a wide audience.

Stories allow businesses to share behind-the-scenes content, showcase new products or services, and run interactive polls and quizzes. Additionally, businesses can use Instagram’s Swipe Up feature to drive traffic to their website or landing page.

Take several short videos directly from the platform to post on Stories. Show a day in your life, your business, your family or team, etc. 

Trending audio helps you stay relevant

Audio is becoming an increasingly important part of social media videos. Using trending audio can help businesses increase engagement and reach a wider audience. By incorporating popular music or sound bites into their videos, businesses can tap into current trends and create more shareable content. Additionally, businesses can create their own branded audio and encourage followers to use it in their own videos.

How to use trending audio for your business

When you make a video on Reels or TikTok, you can select audio with the “popular” stamp. When you’re looking at reels or TikTok, you can select the audio in a popular video and use it for yours, OR save it for future use!

Create a community

Creating a community with your audience on social media is essential for building brand loyalty, increasing engagement, and promoting your products or services.

Building a community fosters a sense of belonging and trust. When you create a community around your brand, your followers feel connected to your company, and they are more likely to trust your products or services. This trust builds brand loyalty, which can lead to increased sales and long-term customer relationships.

How to create a community for your business

Posting regular content is key to building a loyal following. Engage with your audience by responding to comments and direct messages. Encourage your followers to create and share content related to your brand.

Leverage Youtube Shorts

Shorts are a new feature on YouTube that allows businesses to create short-form video content. With Shorts, businesses can create engaging videos in a vertical format that is optimized for mobile viewing. Short videos can be used to showcase products, share behind-the-scenes content, or run interactive polls and quizzes. Additionally, businesses can use Shorts to drive traffic to their YouTube channel or website. As Shorts gain popularity, businesses that use them can reach a wider audience and increase brand awareness.

How to use shorts for your business

Just like Reels and TikToks, Shorts can be short videos pulled from long form videos. And they can also be short videos you film while operating your business or living your daily life. Shorts are a new way to drive traffic from YouTube to your channel or your other social platforms!