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July 20, 2023

Kelli James Website Design

Services:

Overview

Modern Marketing 4 Agents successfully revamped the website of Kelli James, a Farmers Insurance Agent in Shawnee, OK, enhancing her online presence and user engagement. This case study highlights the key improvements, focusing on speed, security, and effective Calls to Action to drive insurance quote requests.

objectives

Color Palette

Crimson Red #E70720
Royal Blue #144287
Sky Blue #99BAE4
Seashell #F7F5F0

Logo

Typography

h1 - Poppins

h2 - Poppins

h3 - Poppins

h4 - Poppins

h5 - Poppins
h6 - Poppins
This is Poppins font. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ut enim.
This is Poppins font. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ut enim.
Design Process

When we set out to redesign Kelli James’ Farmers Insurance Agency website, we really wanted to make it pop while keeping it super user-friendly. We kicked things off by picking a look that felt both fresh and trustworthy, basically making sure it didn’t just look good but felt welcoming too. Speed was a big deal for us; nobody likes to wait around, so we made sure the site loaded fast and getting around it was a breeze. Keeping everything safe and sound was also key, so we beefed up the security to keep the bad guys out. Adding Kelli’s Instagram feed was like giving the website its own live feed, showing off what they’re all about in real-time. And, of course, we sprinkled in some easy-to-spot buttons to nudge visitors to reach out for quotes, making it super simple for them to get in touch.

Results & Impact

The launch of the new website design marked a notable improvement in user engagement. Thanks to its intuitive navigation, visitors now find it much easier to dig through information about insurance services, sparking a noticeable increase in inquiries. This ease of access didn’t just make the site more user-friendly; it played a significant role in elevating Kelli’s brand image. The modern and professional look of the website has solidified her reputation as a reliable and trustworthy insurance agent in Shawnee, OK.

Moreover, this redesign wasn’t just about looks; it was strategic, too. The clever placement of Calls to Action throughout the site, combined with its overall user-friendly vibe, has been a game-changer in generating leads. Kelli’s client base has seen a healthy growth, thanks to these enhancements. And let’s not forget the power of content marketing which came into play with the introduction of a blog section. Filled with informative posts, Kelli has been able to not only showcase her expertise but also build credibility and keep her audience up-to-date on insurance-related topics, rounding off a truly successful overhaul of her website.

Before

A web prescence glow-up

After

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